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Articles
Section default policyServitization as a Multilevel Transformation: Business Models, People, Organisations, and Ecosystems
Call for papers for the special issue of the
Journal of Service Management Research (SMR)
on the theme
Servitization as a Multilevel Transformation: Business Models, People, Organisations, and Ecosystems
Servitization, i.e., the transition of manufacturing firms from selling product-centric transactional offerings to delivering integrated product-service systems (PSS) and customised outcome-based solutions, is no longer a novel phenomenon. However, the complexity of this journey has increased exponentially alongside other organisational transformations like digitalisation and a stronger focus on sustainability. It is now widely acknowledged that successful servitization is not a simple strategic pivot but a highly complex, multilevel transformation. Servitization reshapes organisations and job profiles and redefines how organisations interact with other actors within ecosystems. To fully understand why some firms succeed in capturing value from services while others succumb to the "service paradox," we must bridge the micro (people), meso (organisations and their business models), and macro levels (ecosystems) of this transformation.
With this special issue, we would like to continue the discussion that sparked at the 2026 Spring Servitization Conference in Bochum, Germany (https://www.advancedservicesgroup.co.uk/events/ssc2026/). We cordially invite conference participants to submit extended versions of their works but also ask the wider service research community to join the discussion on servitization as a multilevel transformation. Hence, we welcome contributions from a multitude of academic disciplines, including industrial engineering, marketing, strategic management, operations management, economics, information systems, psychology, work science, and others, to facilitate a truly interdisciplinary discourse on servitization. We are looking forward to receiving original research articles, conceptual papers, design science research, and qualitative and quantitative empirical studies that address servitization as a multilevel transformation from individuals across organisations to wider ecosystems.
Topics of interest include, but are not limited to:
· Servitizing in ecosystems, supply chains, value networks, and platforms.
· Organising for servitization, overcoming internal silos, change management and participatory change in the context of servitization.
· Development of individual mindsets, professional identities, motivation and competences for servitization.
· Analysis of leadership styles, human resource practices, and sales capabilities critical for servitization.
· Frontline employees in servitized business-to-business relationships.
· Territorial servitization as a pathway for regional and sectoral change.
· Country-specific issues, international comparisons, trade, economic and meta-study.
· Technologies and capabilities enabling services and servitization (e.g. data analytics, digital twins, industrial Internet-of-Things, artificial intelligence and agents, blockchain, digital platforms, additive manufacturing).
· Human factors in service design and delivery.
· Systemic and ecosystem theory of servitization (e.g. service-dominant logic).
· Orchestration and governance of complex service ecosystems.
· Services marketing, solution selling, value-based selling, pricing and revenue models.
· Services finance, risk management of services, and legal contracts.
· Engineering, innovation and design aspects of advanced services and servitization.
· Twin transition/transformation and its relationship to multilevel servitization.
We welcome contributions that explore these topics from different disciplinary perspectives and use a variety of methodological approaches. All submissions will undergo a double-blind peer-review process to ensure the highest quality standards.
The SMR – Journal of Service Management Research is a Diamond Open Access journal. All articles are published free of charge for authors and are immediately available to readers worldwide.
Key Dates:
· Manuscript Submission Deadline: September 30, 2026
· First Round of Reviews (Feedback): November 9, 2026
· Expected Publication Date: Late 2026 / Early 2027
Submission Guidelines:
· Manuscripts should be submitted in English
· Manuscripts should be prepared according to SMR's formatting guidelines
· Manuscripts should be submitted via SMR's online submission system
For more information about SMR and our submission guidelines, please visit the SMR website (https://journal-smr.com/index.php/smr/about/submissions).
We look forward to receiving your submissions and continuing the interdisciplinary dialogue on servitization. For informal inquiries regarding the suitability of a topic or draft paper, please contact Jens Poeppelbuss at jens.poeppelbuss@isse.rub.de .
Best regards,
Special Issue Guest Editors
Tim Baines, Ali Z. Bigdeli, and Jens Poeppelbuss
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