Abstract
It is well known that adolescents like to shop in groups and together with their friends. However, the term „friend” can have many different connotations among teenagers. Associations range from loose acquaintances to best friends, from superficial connections to the closest relationships. Studies show that the relationship type has an impact on numerous social-psychological and consumer-relevant constructs. In spite of this fact, the relationship between adolescents has not been addressed by previous research on shopping companionship. The aim of this paper is to examine the influence of relationship intensity on interactions during joint shopping, and satisfaction derived from such shopping experience. The results of a field study with 78 participants show that the perceived pleasure and the intensity of advice during shopping together in close relationships are particularly high. In addition, the perceived pleasure mediates the relationship between relationship intensity and satisfaction with the shopping experience.
