Vol. 4 No. 2-3 (2020)

Published June 16, 2020

Articles

Ingo Karpen, Carolin Plewa (Author)
75-83
From Muso to Academic and Back: A Time and Person-Based Acknowledgement of Michael Kleinaltenkamp
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Ilias Danatzis, Jana Möller, Christine Mathies (Author)
84-99
We’re So Bad It’s Funny – Effects of Using Humour in the Marketing Communication of Low-Quality Service Providers
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Judith Dannenbaum, Laura Marie Edinger-Schons, Mario Rese, Olaf Plötner, Jan Wieseke (Author)
100-120
What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective
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Andreas Eggert, Wolfgang Ulaga, Anna Gehring (Author)
121-132
Managing Customer Success in Business Markets: Conceptual Foundation and Practical Application
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Michaela Haase (Author)
133-144
Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories
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Albrecht Söllner, Tessa Haverland (Author)
145-156
From Centralized Energy Generation and Distribution to Clean Energy Communities: Exploring New Modes of Governance for the Energy Sector
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Herbert Woratschek, Chris Horbel, Bastian Popp (Author)
157-169
Conceptualizing Resource Integration: The Peculiar Role of Pure Public Resources
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Suvi Nenonen, Kaj Storbacka (Author)
170-182
On the Marketness of Markets and Actor Clout: Market-shaping Roles
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