Vol. 4 No. 2-3 (2020)

Published June 16, 2020

Articles

Ingo Karpen, Carolin Plewa (Author)

75-83

From Muso to Academic and Back: A Time and Person-Based Acknowledgement of Michael Kleinaltenkamp

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Ilias Danatzis, Jana Möller, Christine Mathies (Author)

84-99

We’re So Bad It’s Funny – Effects of Using Humour in the Marketing Communication of Low-Quality Service Providers

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Judith Dannenbaum, Laura Marie Edinger-Schons, Mario Rese, Olaf Plötner, Jan Wieseke (Author)

100-120

What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective

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Andreas Eggert, Wolfgang Ulaga, Anna Gehring (Author)

121-132

Managing Customer Success in Business Markets: Conceptual Foundation and Practical Application

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Michaela Haase (Author)

133-144

Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories

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Albrecht Söllner, Tessa Haverland (Author)

145-156

From Centralized Energy Generation and Distribution to Clean Energy Communities: Exploring New Modes of Governance for the Energy Sector

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Herbert Woratschek, Chris Horbel, Bastian Popp (Author)

157-169

Conceptualizing Resource Integration: The Peculiar Role of Pure Public Resources

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Suvi Nenonen, Kaj Storbacka (Author)

170-182

On the Marketness of Markets and Actor Clout: Market-shaping Roles

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