Vol. 6 No. 1 (2022)

Articles

Lena Steinhoff, Robert W. Palmatier, Kelly D. Martin, Grace Fox, Conor M. Henderson, Julian K. Saint Clair, Shuai Yan, Ju-Yeon Lee, Taylor Perko, Colleen M. Harmeling (Author)
2-27
Commentaries on Relationship Marketing: The Present and Future of Customer Relationships in Services
PDF
Rodi Akalan, Andreas Eggert, Eva Böhm (Author)
47-63
Strategic Emphasis on Service-Based Business Models During the Corona Crisis: Are Customer Solutions a Curse or Blessing for Manufacturing Firms?
PDF
Muzeeb Shaik, Narendra Bosukonda, Vikas Mittal, Shrihari Sridhar (Author)
64-79
Price Sensitivity and Customer Perceived Switching Costs in Business-to-Business Markets: Joint Effect on Customer Repurchase Intentions
PDF