Vol. 8 No. 2 (2024)

Published March 25, 2025

Articles

Jörg Finsterwalder, Laurel Anderson, Canan Corus, Mario Giraldo, Sertan Kabadayi, Janet R. McColl-Kennedy, Martin Mende, David G. Mick, Amy Ostrom, Mark S. Rosenbaum, Rebekah Russell-Bennett (Author)
52-73
Novel Perspectives on Transformative Service Research
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Markus Husemann-Kopetzky, Andreas Eggert, Wolfgang Ulaga, Michael Steiner (Author)
94-114
Understanding the role of (dual) entitlement effects on industrial customers’ willingness-to-pay for ancillary services
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Reviews

Phillip Hansmeier, Daniel Beverungen (Author)
74-93
Ecosystem-Level Customer Experience with Smart Service: Insights from a Systematic Scoping Literature Review
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